Peekage Blog | Digital Product Sampling Platform

Product testing (Aka: consumer testing or comparative testing) is the process of measuring the properties and likely performance of products with a target audience. Using product testing, businesses collect qualitative and quantitative information about consumers’…

To support the development and expansion of the business, you must know your consumers well. Like Market Research, Consumer Research follows a series of steps to empower the marketing decision-making process. Another way to look…