Peekage Blog | Digital Product Sampling Platform

Consumer insights research is the process of studying your consumers’ behavior. It discovers what motivates them, why they behave in certain ways, and what they think of your product or service. It is crucial for…

Telling market research from consumer research could be tricky. Some companies use these two terms interchangeably. However, this article is going to compare their core definitions, purpose, and format. What is market research? Market research…